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HubSpot alternatives: switch, extend or build your own.
HubSpot can do a great deal. If your team uses a fraction of it and still pays for every seat, there are three realistic HubSpot alternatives. We set out all three for businesses from around 10 people, including the one where you keep HubSpot.
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When HubSpot still fits
- Marketing, sales and service already run together in HubSpot, and people actually use all three.
- Your sales team works the way HubSpot expects, with pipeline stages, sequences and forecasts.
- You rely on Professional or Enterprise features such as playbooks, custom objects or quote approvals, and they earn their seat price.
Why teams look for a HubSpot alternative
The reasons we hear most often:
- The seat bill grows with every hire, while most people only log calls and move deals along.
- Professional and Enterprise come with a required onboarding you pay for once, on top of the seats.
- Parts of your process still run outside HubSpot, in spreadsheets, shared inboxes or your ERP.
- You want to decide for yourself where customer data is hosted and who can reach it.
Three routes compared
The third route is the one we build: a CRM your team can use from day one like any standard product, made for your sales process alone and priced like a standard solution.
| Keep HubSpot and extend it | Leaner standard CRM |  Custom CRM | |
|---|---|---|---|
| Fits when | HubSpot works, but a few steps are missing | you want a simpler CRM, such as Pipedrive or Zoho CRM | your sales process differs from every standard CRM |
| Running costs | HubSpot seats stay | usually a lower price per seat | no per-seat licence; hosting and support as agreed |
| Data and export | stays in HubSpot, reachable through its API | moves to the new provider | on your own servers or in the EU, fully yours |
| Effort to switch | low | medium | medium, with a parallel run |
What HubSpot costs
| Plan | per seat per month | 10 seats over 5 years |
|---|---|---|
| Starterup to 10 users; list price, currently discounted for a limited time | $20 | $12,000 |
| Professionalonboarding required | $90 | $54,000 |
| Enterpriseannual billing only, onboarding required | $175 | $105,000 |
Monthly billing costs more for Professional, and Enterprise is billed annually only. Professional and Enterprise require paid onboarding; HubSpot does not publish its price. AI features use HubSpot Credits, and every paid plan includes a monthly allowance.
As of 14 October 2026. HubSpot platform for sales, marketing and service, prices from hubspot.com, billed annually, excluding VAT. No guarantee; the vendor’s pricing page is what counts. HubSpot is a trademark of HubSpot, Inc..
Switching and moving your data
Export Week 1
Contacts, companies and deals come out of HubSpot as CSV or XLSX files. We check every file against the record counts in your account.
All your data sits with you
Rebuild Weeks 2–4
We build your sales process with your stages, fields and approvals, and load your data into it.
The new CRM runs in a test setup
Parallel run Weeks 5–6
Both systems run side by side until the team is comfortable. Only then do you cancel HubSpot.
A switch without a gap
Questions to settle first
- Which HubSpot features did your team open last month? That list is your requirement.
- How many seats will you need in two years, and on which plan?
- Which systems does the CRM have to talk to: accounting, ERP, website forms, the phone system?
- Who looks after the system once it runs: your team, us, or both?
Related
Frequently asked questions
Will we get a full HubSpot clone?+
No. We build what your team really uses, the way it works today. Everything else stays out, which keeps the system small and cheaper to look after.
What happens to our data?+
It comes across in full, and you can export it yourself at any time.
Can we just extend HubSpot instead?+
Yes. HubSpot has a public API, and connecting the one missing step is often the cheapest route.
Can we keep HubSpot for marketing and move only sales?+
Yes. Then we connect the custom CRM to HubSpot so that new leads arrive without anyone copying them over.
Next step
Let’s take the next step. Now.